Published on January 21st, 2013 | by davidfarrer



The latest project from long-term collaborators, PUMA and Streetwear legends UNDFTD, the LTWT Pack, sees the innovative qualities of the Los Angeles lifestyle brand coupled with the storied history of PUMA.

PUMA x UNDFTD LTWT PACK is driven by lightweight technologies but geared for social scenes. PUMA & UNDFTD have married performance technologies seen in their running, football and hiking product with their iconic lifestyle footwear.

The forward thinking pack sees modern constructions and foam compounds reinvigorate heritage footwear. It’s a collection that ups the ante with less weight, more style. PUMA and UNDFTD have given great thought to the storied silhouettes they’ve chosen to re-imagine with PUMA’s LTWT technologies.

Future Blaze

The Clyde UNDFTD LTWT silhouette is steeped in basketball heritage. However, whilst it retains its signature profile it is light on weight, light on suede, and heavy on futuristic tweaks.

The game changing Blaze silhouette is also updated with equally futuristic treatments. The Blaze, which, during its inception in the 90s, represented PUMA’s most ambitious running shoe, was an obvious candidate for this modern update. Like the Clyde UNDFTD LTWT, futuristic materials update an already iconic shoe.


The future of footwear is heavy on heritage, light on ounces.

The PUMA x UNDFTD LTWT Pack is available from Offspring and other good retailers now

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About the Author

David is the founder and developer of neon. He has worked with many leading consumer brands, restaurants, musicians and artists in his day job. In his spare time when not writing for neon David is a little obsessed with anything digital from media to music...

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